Sales + Marketing for Technology

Turning complex technology into conversations that sell.

Olivia helps technology companies understand their markets, find the right customers, build relationships, and explain sophisticated products in a way people can actually understand.

Food truck and customers beside a waterfront
Technology → Business → Customer
What Olivia Does

Practical help from first research to first sale.

The work sits at the intersection of marketing, sales, technology, and customer experience. Olivia can step in for a focused project or become an extension of your team.

R

Business & Marketing Research

Research markets, competitors, buyers, and customer needs to uncover useful opportunities and sharper positioning.

  • Market research
  • Competitor research
  • Customer insights
S

Sales Development

Build conversations through in-person selling, phone outreach, email campaigns, follow-up, and relationship building.

  • Prospecting
  • Outbound sales
  • Follow-up
T

Technical Sales

Translate complex products and systems into clear business value for real customers, including non-technical buyers.

  • Product demos
  • Technical explanations
  • Customer education
P

Positioning & Messaging

Shape the story around a product so the right audience quickly understands what it does and why it matters.

  • Value propositions
  • Messaging
  • Go-to-market
D

Customer Demonstrations

Present software, platforms, integrations, and workflows with an emphasis on the customer's actual business problem.

  • Demos
  • Walkthroughs
  • Stakeholder meetings
G

Growth Projects

Take on targeted assignments where a technology company needs extra hands, customer contact, or market momentum.

  • Launch support
  • Lead generation
  • Sales projects
The Olivia Difference

She speaks both “technology” and “customer.”

Technology companies often have excellent products but struggle to turn technical capability into a simple customer conversation. Olivia bridges that gap.

  • Comfortable with both business and technical audiences
  • Focused on customer problems, not just product features
  • Hands-on sales and relationship building
  • Flexible enough for startups and growing technology teams
Meet Olivia

A typical engagement

A software company launches a new platform for restaurants. Olivia researches the market, identifies the ideal customer profile, builds a prospect list, contacts restaurants, schedules conversations, demonstrates the system, and reports what customers are saying.

01Research
02Connect
03Explain